•The previous example used extremely
conservative values and did not:
§Consider
fully “loaded” salaries
§Factor
in cost of transcription errors
§Consider
larger teams, or more frequent surveys
§Project
beyond 1 year
§Consider
errors (and their associated costs) introduced when administering paper surveys
•Including Data Cleansing/Filtering erroneous
data
§Consider
costs associated when maintaining, printing and tracking paper surveys
•If we factor in the items above, the Return
On Investment
projection is MUCH higher